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29/09 Geetanjali Ohri
Partner at Talent North

Views:1276 Applications:84 Rec. Actions:Recruiter Actions:62

Head - D2C Marketing & eCommerce (10-24 yrs)

Delhi NCR Job Code: 1162069

KEY ACCOUNTABILITIES:

- Develop and implement e-commerce strategy based on the existing product portfolio with a scope to expand for future products across the e-commerce value chain.

- Act as the D2C Brand Custodian. Conceptualize and implement an appropriate and consistent brand positioning strategy in line with the company's vision.

- Provide world class customer experience across the D2C value chain.

- Develop and lead the operational business plan in line with overall business objectives and brand strategy.

- Drive revenue and profitability through sales value, high transaction volume, new customer acquisition and repeat sales.

- Increase product listings and prioritization by working with channel partners and improve traffic via paid, organic channels on marketplaces and scale the brand & products.

- Build excellent relationship with all relevant stakeholders to ensure optimal engagement and exploring / expanding business opportunities.

- Map and analyze competitor trends and work with the management to create a market leading portfolio

- Drive marketing / NPD launch activities.

- Establish and manage an effective marketing research process to gather customer insights.

Women-friendly workplace:

Maternity and Paternity Benefits

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