Head - Customer Marketing & Sales - FMCG

Job Description :

1. P&L Responsibility - by Managing the Sales and Marketing functions for the FMCG division.

Marketing Responsibilities :

- Formulating business plans & evaluating marketing and sales strategies to meet business goals.

- Create, manage, Co-ordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.

- Develop unique value propositions, category management and call to action oriented advertising towards consumer segments to increase brand awareness.

- Analyse, Evaluate, plan and execute potential marketing strategies and measure the effectiveness of these marketing programs.

- Coach, mentor and raise the team's ability to deliver and exceed expectations. 

- To Improve Gross Margins for the Division, thru initiatives and avoiding price leakage.

- To meet Marketing objectives of Awareness, Trials, Repeat and Loyalty thru a combination of sales and marketing programs

- To improve Marketing program efficiency.

- Oversee interaction with Creative, Media and Market research agencies.

Sales Responsibilities :

- Formulate and Execute National Sales, Distribution, Organization, Promotion strategies for the division.

- Establish performance goals for all sales department employees, and monitor performance on a continuous basis.

- Direct Sales Department to achieve objectives established in the company's strategic plan.

- Norms and Benchmarks for Market Coverage, working Efficiency and Presence.

- Infrastructure Plan, implementation, Sustenance and Development 

- Markets, Distributors, routes, Outlets, sales members.

- Oversee Terms of trade finalization, Joint Business Planning, Promotions, SKU registration - with Modern Trade Channel.

- Oversee all Recruitment, Induction, Management, and Development of the team into a Stable, Cohesive, Energetic and Efficient team.

- New Product introduction, plan, launch execution and feedback.

- Claim Settlement and Customer satisfaction

- Receivables, Account receivable turns, distributor settlements.

- Forecasting, Inventory turns, and Managing stocks at various locations at the right time.

- Organization Skill Development and Productivity

- Policies, Systems and Processes

- Market Reputation and Competitive Advantage.

Looking only female candidates open for South India.