Head - Customer Marketing - OTC

- Develop customer activation programmes for all trade channels - Shopper Insighting and Engagement & Activation programs with shopper.

- New channel opportunity identification and strategy development.

- Develop Trade Marketing Strategy to help achieve Trade Sales

- Sales Strategy and Planning: Route to market strategy, Defining productivity KPIs for the Trade

- Develop winning strategies at point of purchase

- Work closely with the BU Head Sales and the Branch Heads to deliver the sales plan

- Helping the verticals in the Trade BU meet their top-line sales objective

Skills:

- Experience of 11-14 years in FMCG company with at least 3-4 years of relevant Customer Marketing/ key account management experience.

- Expert in Channel Programs, GTM/RTM strategy, POS strategy, BTL, Category leadership

- Deep understanding of the key account management

- Should have high analytical abilities and good communication skills