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Executive Search - CEO at StarChase Executive Search
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Head - Customer Marketing - FMCG (12-15 yrs)
Head - Customer Marketing
JOB RESPONSIBILITIES :
- Develop winning strategies at point of purchase for brands - Channel strategy for MT & GT by format type
- Develop Trade Marketing Strategy to help achieve Trade Sales
- Develop customer activation programmes for all trade channels - Shopper Insighting and Engagement & Activation programs with shopper.
- New channel opportunity identification and strategy development
- Develop a consumer promotion strategy for ATL supported brands
- Sales Strategy and Planning
- Central point of contact between Sales and Marketing to align plans
MINIMUM QUALIFICATIONS :
- MBA/PGDM Sales & Marketing from a premier institute (only)
- 12 + years - Experience of 12-15 years in FMCG company (pref MNCs) with 6-8 years of relevant Customer Marketing experience managing independent Category, Region/Pan India
- Should have high analytical abilities.
- Ability to handle pressure in a dynamic environment
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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