Head - Customer Marketing - FMCG

Responsibilities :

- Align and partner with key stakeholders across Sales and Marketing to develop customer marketing campaigns that connect sales with customers and help them grow

- Lead marketing efforts across channels including organic and paid channels, content, email, and virtual and live events

- Collaborate with regional marketing teams to scale and localize campaigns

- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency

- Present regularly on program performance and learnings to key stakeholders

- Identify opportunities for leverage and scale initiatives across customer programs

- Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability