Talent Acquisition at Tyche Jobs
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Head - Customer Marketing - FMCG (10-20 yrs)
Responsibilities :
- Align and partner with key stakeholders across Sales and Marketing to develop customer marketing campaigns that connect sales with customers and help them grow
- Lead marketing efforts across channels including organic and paid channels, content, email, and virtual and live events
- Collaborate with regional marketing teams to scale and localize campaigns
- Continually measure, monitor and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency
- Present regularly on program performance and learnings to key stakeholders
- Identify opportunities for leverage and scale initiatives across customer programs
- Proactively ideate and propose new approaches for compelling customer engagement programs that drive sustainability
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