Job Description - Senior Customer Marketing / Btl Manager

- Senior Customer Marketing Manager will follow the Marketing Calendar and work within the budgets agreed for the FY to drive consumer/customer/influencer engagements viz. Marketing Campaigns, Exhibitions, Seminars, Summits, Conferences, conventions etc. for driving engagement & world class experience.

- On-ground Hand-on Executor with proven skills of planning & managing BTL programs / exhibitions / events / activations: The incumbent for this role should have good 8+ years of experience of handling multiple BTL programs / Marketing Campaigns / Exhibitions / on ground activations across different markets, working with internal cross functional organization teams and handling external agencies smoothly.

- Result oriented without compromising on basic tenets: The incumbent should be result oriented, high on deliveries within TAT, without compromising on Premiumness, Brand Promise & work quality.

- BTL related in-depth work knowledge: In depth knowledge & understanding of different fabrication, GSB, NLB, ISB & related materials, Flex, Frames, specs, price & cost etc. is given. The incumbent should be a go getter, positive and proactive in approach while having sensibility in understanding the ground level issues / concern and be able to resolve it in the best possible manner thereon.

- Exposure & expertise in handling the VUCA world: Person should be comfortable to work in ambiguity and should have strong PR skills. Person should be strong in Project Management, MIS and Data management & should be able to convert it into meaningful information for analysis, which will help take informed, logical & rational decisions / way forward corrections.

- Interpersonal skills, Collaboration & Negotiation: The role demands people management, working thru' & beyond lines of reporting & helping the Business deliver world class engagement & on ground experience. Negotiations with the agencies for driving VFM without compromising on the output quality & TAT is essential.

- Agency Management: Agencies are treated as extended teams for Marketing function. The candidate is expected to keep them motivated and organised at all times / situations.

Qualification & Essential Attributes :

- Master's degree in marketing, communications (MBA or equivalent) or related field from Tier A College / institute of repute.

- Minimum of 8+ years of experience with at least 2 years in managerial/supervisory position.

- Proven ability to plan and execute successful marketing campaigns, on ground BTL programs, exhibitions etc. that drive business results.

- Excellent leadership and interpersonal skills, with the ability to motivate and inspire execution / on ground teams.

- Strong project management skills, with the ability to manage multiple projects simultaneously.

- Excellent written and verbal communication skills, with the ability to present ideas and information clearly and effectively.

- Strong knowledge of design principles, typography, and visual composition.

- Experience of working in a fast-paced, deadline-driven environment.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.