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26/11 Dhiren Varia
Senior Consultant at Rini Search Services

Views:1690 Applications:176 Rec. Actions:Recruiter Actions:27

Head - Customer Loyalty & Membership Program - Home Appliances Division (10-15 yrs)

Goa Job Code: 768878

Organization: The Home Appliances Division was started in 1991 with the vision to revolutionise the way Indians live. Over two decades, we have grown in strength to become a word synonymous with home solutions. Through a constant evolution of the very best Washing Machines, 100% Clothes Dryers, Dishwashers, Microwave Ovens, Air Conditioners, Refrigerators, Cooker Hoods and Modular Kitchens, we have helped usher in a lifestyle of convenience and freedom.

Designation: Head, Customer Loyalty and Membership program

Reporting to: Head of Service

Qualification: MBA

Job Location Required Skills: Goa

Excellent communication skills, relevant work experience

Experience: 10+ years

Job overview

Understanding customer expectations, developing customer loyalty programs and plans accordingly and creating a quality customer sales experience.

Roles and responsibilities:

1. Develop and implement strategies that helps in growth of transactions/ engagement with the existing customer base using the CRM database.

2. Connect with our 5 million customers through


- Email

- Content to be delivered through SA visits

- All the above leading to increase in revenue by selling Organization Essentials/ Product Exchanges/ Cross Sales of products

- Manage the above customer contact strategy and execute as per agreed timelines

3. Interaction with marketing / digital team to develop content / messaging.

4. In-charge of ongoing cleaning of data base and updates.

5. Develop cross-channel partners banking, digital platforms and use them for customer engagement.

6. Start the customer loyalty program

- How do we convert customers who have purchased into members

- How do we engage them and create a rewards mechanism.

- How do we ensure repeat purchases from them.

- What special benefits in service, Company stores etc should be available for Loyalty Program members.

- Detail and initiate the program.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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