Head - Customer Growth & Digital Marketing - IIT/NIT/BITS/IIM/FMS/MDI/XLRI

Duties and responsibilities -

- End to end ownership of digital marketing for the offline fitness businesses

- Define and develop the digital marketing roadmap, approach, choice of media & platforms across both performance and branding

- Drive technology led innovations and efficiency improvement for digital channels by working closely with Product and Engineering team

- Campaign planning to define budget & ROI goals at various intervals (daily/weekly/monthly etc.) and various dimensions (products, geographies etc.)

- Drive the execution of campaigns by leading the digital marketing ops team and creative team

- Shape the digital marketing approach by working closely with important industry stakeholders like Google, Facebook etc.

- Drive new customer acquisition for the offline fitness businesses

- Building a bridge between digital marketing plans and overall customer acquisition goals for the business at various intervals (daily/monthly/quarterly etc.) and dimensions (products, geographies etc.)

- Work closely with the business team for day-to-day problem solving and revenue achievement for new customer cohort

- Work closely with Technology and Product team to identify and drive product features for improving new customer conversion

- Owning the long term acquisition health metrics for the business CAC etc.

Skills & Qualification Requirement

- 6-8 years of work experience overall, with at least 4-5 years of experience in growth & digital marketing

- Experience of driving performance marketing and customer acquisition campaigns in an internet commerce set-up is a must

- Expert level knowledge of digital marketing tools, analytics platforms, app platforms and best practices

- Experience of leading a digital marketing team

- Excellent analytical and project management skills

- Strong communication (written and verbal) skills

- Engineering / MBA background from a premier institute