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15/11 HR
Recruiter at Talville

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Head - Customer Engagement & Retention - Online Investment Platform (4-8 yrs)

Bangalore Job Code: 765272

About the role

It is changing the way India invests. It is the fastest growing online investment platform for direct mutual funds. Their next milestone is to change the game in stock trading by enabling seamless transactions over their app & website, using cutting edge technological innovations.

Your Responsibilities

- Manage end-to-end customer engagement and customer retention strategy

- Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement and repeat transactions

- Analyze results, highlight learning, synthesize recommendations, and drive growth strategy

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Think of creative concepts to convert and engage active users, activate dormant users and support in preparing and executing monthly marketing calendar for various retention campaigns

- Work within the performance marketing team and coordinate with the Product and content teams to deliver recommendations for customer engagement campaigns

Apply If

- You are an engineering grad from a good college

- You have 4+ years of relevant experience

- You have a solid knowledge of automation marketing, facebook marketing, email marketing, SMS marketing, push notifications, user segmentation and behavior

- You have a solid knowledge of marketing automation tools

- You have an understanding of consumer behavior to provide key insight

- You are highly data-driven and have excellent analytical skills

- You are willing to work with data and uncover consumer behaviour using quantitative and qualitative approaches

Women-friendly workplace:

Maternity and Paternity Benefits

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