Head - Customer Engagement & Digital Technology Initiative - Retail

Job Title: Head - Customer Engagement and Digital Initiative

Experience: 15+ years

Skills: Strong knowledge of Analytics, well versed with digital technology, Understanding of Retail Industry

Reporting to: Chief Retail Officer

No. of Reportees: 3 Streams (CRM+ Mobile app, Social Media & Web, Business Analytics)

Job Responsibilities -

- Drive end to end strategy, design & delivery of CRM & Customer Analytics.

- Design & develop additional touch points (Web, Mobile application, Social Media etc.) & work with other stakeholders on developing next generation CRM roadmap

- Passionate in building Analytics, BI products and Data Science practice for Retail markets to multifold revenues

- Building strategies and predictive models to gauge consumer behavior to strengthen customer retention, loyalty

- Manage Customer Insights & Analytics for all participating categories & Formats.

- Create new analytical frameworks to create - Action-Oriented - Insights

- Develop a deep understanding of customer behavior & product categories across participating formats to provide thought leadership on identifying & recommending opportunities across formats & category specific initiatives

- Responsible for Conceptualizing, deployment & Analytics of Intelligent campaigns for all participating formats;

- Manage communication (& channels) to Loyal customers for all formats

Sucheta Bhilare