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20/04 Amanda
Consultant at TalentCadre Consultants

Views:1065 Applications:326 Rec. Actions:Recruiter Actions:18

Head - Customer & Brand Marketing - Retail/Hospitality (15-20 yrs)

Mumbai Job Code: 1250084

Principal Accountabilities:

- Craft strategies for Marketing team, including Digital, Advertising, Communications and Creative.

- Lead all strategic and tactical alliances for the business focused on driving customer acquisition and synergies.

- Design branding, positioning and pricing strategies.

- Design and develop branded content and advertising campaigns at strategic and tactical levels.

- Lead the team to formulate and successfully execute the annual marketing calendar and programs through digital channels, social media and catchment activations, primarily focused on driving footfalls into the stores.

- Lead the team to formulate e-commerce strategy and drive online sales.

- Participate in the quarterly and annual planning of company objectives.

- New product launch strategies and defining the product, its key USP, Marketing communication/initiatives, placement plan & sell through plan.

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.

- Set, monitor and report on team goals.

- Analyze consumer behavior and determine customer personas.

- Lead customer analytics and retention strategies to drive repeat purchase and contribution.

- Identify opportunities to reach new market segments and expand market share.

- Craft quarterly and annual hiring plans.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Lead new store expansion - Strategy and go-to-market.

- Strong business acumen

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google AdWords

- Leadership skills with the ability to set and prioritize goals

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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