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Senior Consultant at Wenger & Watson
Views:419 Applications:162 Rec. Actions:Recruiter Actions:19
Head - Customer Acquisition & Marketing - eCommerce (12-16 yrs)
We are handling an opportunity for the role of Head Customer Acquisition & Marketing for the leading eCommerce brand.
- Leading the customer acquisition(Mobile App marketing), customer retention(Customer life cycle Management) and Loyalty program P&L for India business.
- Also leading the end-to-end marketing function - brand, acquisition, digital marketing - App installs + SEO/SEM, CLM, referral and alliances.
- Strong experience in managing P&L, driving new user growth, user engagement and retention, CRM, new product development and launch, product management, product marketing, sales and distribution, digital marketing, content marketing, PR and events, GTM strategy and forging partnerships and alliances.
- Leveraging consumer behavior insights, partnerships and the power of Multi-channel marketing to deliver business growth.
- Strong education background and minimum 12 to 16 years post MBA from reputed B School.
- Preferred candidates are from Ecommerce, Telecom & entertainment background companies.
Mehtab
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