Head - Cross Sell - Digital - BFSI

Head - Cross Sell - Digital - BFSI

The Role :

- Drive cross sell as a P&L responsibility

- Head Cross sell will lead all the Cross Sell endeavors across channels.

- The role would also anchor Digital Transformation & Predictive Analytics.

- Responsible for meeting the cross sell volume & penetration across all existing channels

- Planning and execution of campaigns for lead generation and sales.

- Devise and implement statistical models on predictive analytics, modelling, performance

optimization and AI.

- Set up and manage Tele-assisted Sales platforms.

The Person :

- Minimum 8-10 years of experience in Cross Sell, Setting up & managing Lead Management Systems & Analytics, Digital & Performance Marketing Campaigns for Cross Sell.

- The person must have managed Cross Sell his / her last role but with exposure to digital transformation or ecommerce or management of digital assets along with analytics.

- Should have experience in managing contact center too.