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Head - CRM Marketing - FMCG - IIM/FMS/MDI/XLRI (5-10 yrs)
Head - CRM Marketing Head _Gurgaon_leading FMCG client_premier MBA College Preferred
- Monitoring and building relationships with existing customers through CRM systems
- Ensuring the CRM system provides an effective sales channel
- Developing and implementing marketing techniques that will drive new customers
- Set specific marketing strategies to retain customers
- Plan and manage multi-channel marketing campaigns
- Suggest new methods to address customers- needs and regularly engage with them
- Track marketing metrics and trends, like conversion rates and web analytics
- Assist with organizing promotional events to reach prospective customers
- Review and select CRM software that meets our company's needs
- Conduct market research to follow trends and competition
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