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HR Manager at Right Brain Recruitment
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Head - CRM & Loyalty - Financial Services (13-18 yrs)
Roles and Responsibilities :
- Develop and deploy the platform engaging with key stakeholders
- Look at continuous enhancements on the platform to ensure we are ahead of the curve and are able to deliver business value
- Create program KPIs and ongoing reporting to measure loyalty program effectiveness
- Leverage technology to deliver Cost and Customer Experience advantages
- Develop and implement strategies that retain customer base and drive sale & traffic, leveraging loyalty and cross selling / upselling programs
- Include and update the rewards catalogue with up to date to manage rewards points for bank wide products
- Run campaigns segment wise, overall as required for promoting redemptions and spending on cards
- Improve the reward program consistently to ensure seamless and friendly redemption process for customers
- Identify, highlight and attempt changes in portfolio, basis overall portfolio health, and cost of addition, servicing and bank's overall objectives
- Launch and run new platforms on loyalty, rewards redemption and promote them through various offers
- Ensure customer satisfaction
- Introduce and run campaigns to retain customer stickiness on credit cards through various offers
- Manage and lead the communication for the loyalty section of the website and increase mobile app ownership.
- Lead, manage and drive loyalty and rewards transactions and map it to business strategy
- Drive and manage accrual and redemption transaction for loyalty business for bank wide products
Desired Skill Sets :
- Understanding of loyalty domain with 12-18 years of experience into managing Loyalty portfolio.
- Broad knowledge of business banking products - loans, credit cards
- In depth knowledge in different mode of digital advertisements and promotions
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