Urgent opening for CRM & Loyalty Head role at Financial services company

Role: Customer Loyalty & Rewards

- This role involves introduction of various campaigns to increase customer retention through various loyalty and reward offers. The role will drive and enhance communication of the brand proposition to a broader range of targeted customers.

- You will be instrumental in improving the processes and program features to cater to customer expectations. The role is for those who can lead, manage and drive

- The loyalty programs for all products. The role expects to drive strategic priorities around remarkable customer experience, through various loyalty, rewards and redemption programs.

Roles and Responsibilities :

- Develop and deploy the platform engaging with key stakeholders

- Look at continuous enhancements on the platform to ensure we are ahead of the curve and are able to deliver business value

- Create program KPIs and ongoing reporting to measure loyalty program effectiveness

- Leverage technology to deliver Cost and Customer Experience advantages

- Develop and implement strategies that retain customer base and drive sale & traffic, leveraging loyalty and cross selling / upselling programs

- Include and update the rewards catalogue with up to date to manage rewards points for bank wide products

- Run campaigns segment wise, overall as required for promoting redemptions and spending on cards

- Improve the reward program consistently to ensure seamless and friendly redemption process for customers

- Identify, highlight and attempt changes in portfolio, basis overall portfolio health, and cost of addition, servicing and banks overall objectives

- Launch and run new platforms on loyalty, rewards redemption and promote them through various offers

- Ensure customer satisfaction

- Introduce and run campaigns to retain customer stickiness on credit cards through various offers

- Manage and lead the communication for the loyalty section of the website and increase mobile app ownership.

- Lead, manage and drive loyalty and rewards transactions and map it to business strategy

- Drive and manage accrual and redemption transaction for loyalty business for bank wide products

Desired Skill Sets :

- Understanding of loyalty domain with 12-18 years of experience into managing Loyalty portfolio.

- Broad knowledge of business banking products - loans, credit cards

- In depth knowledge in different mode of digital advertisements and promotions

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