Head - CRM/Customer Retention/Loyalty - eCommerce/D2C

Head CRM/Customer Retention/ Loyalty- Ecommerce/D2C

Our client is a leading D2C Brand in the industry leading in fashion segment.

Role & Responsibilities :

- Develop and drive the CRM strategy to increase the lifetime value of our existing customers

- Manage the CRM budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.

- Act as consumer Loyalty champion and change agent in the global CRM team to ensure that the consumer is at the heart of everything we do

- Should be able to dive deeper into sales funnel and implement tech, marketing or any other initiative to achieve aggressive growth

- Manage the CRM budget, proactively participate in key brand milestone meetings, and provide regular analysis and recaps.

- Track and use the user feedback and data to improve product, communication & customer service.

- To generate insights through analytics from customer data to help acquisition, engagement, and retention of customers.

- Understanding the Customer Retention KPI's in detail and working actively on that.

Critical Requirements :

- Full time MBA in Marketing would be a preferred.

- 8-10 years of experience in the Ecommerce/Retail Space

- Strong on Analytics and Quantitative Ability

- Excellent communication skills dealing with multiple stakeholders.