General Manager at Character Sketches
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Head - Creative - Copy (7-11 yrs)
Head of Creative - Copy
- Lead the creative team in the production of all digital marketing campaigns
- Lead content strategy for both small and large-scale projects, digital and brand design.
- Engage with the marketing and sales departments across clients in developing marketing plans, analyzing - results, and identifying opportunities
- Analyze brand tracking, market trends, consumer need, and the competitive landscape
- Conduct brainstorming sessions with creative and business teams, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a responsible manner
- Review and approve art and copy developed by the team, thereby ensuring deliverables that effectively address marketing goals and challenges
- Produce fresh, innovative work that translates complex ideas into compelling digital experiences for visually sophisticated audiences across all digital platforms.