jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
09/08 Neeraj Shukla
Senior Talent Acquisition at MNR Solutions Pvt Ltd

Views:105 Applications:37 Rec. Actions:Recruiter Actions:1

Head - Content Marketing - IT (7-10 yrs)

Hyderabad Job Code: 1137734

Job Description:

You are responsible for these 4 aspects:

1. Execution - Delivering high value, high-quality content, and collateral with the right velocity

2. Effectiveness - Ensuring strong Awareness and on dot, Brand Positioning through the [content X channels] we use

3. Evolution - Ensuring our emerges as the provider of choice across multiple market segments

4. Excellence - Continuously improving the Creative Coefficient of the Organization

Here's something more traditional and detailed - As someone defining and executing the content strategy, you would:

- Ensure our seen as a thought leader for its segment and remains at the forefront of giving useful information related to all aspects of HR

- Strategize and deliver actionable content for our prospects and customers in the form of whitepapers, research reports, email marketing campaigns, blogs, press releases

- Optimize content for different formats (SEO, blogs, infographics, etc.) for better consumption

- Content for all occasions - Conferences, Events

- Formulate PR plans and strategies along with Enhancing the company's voice and presence through online and offline channels

- Create tutorials to help end-users use a variety of applications

- Generating ideas for new content types and proofreading articles before publication.

- Research, analyze, and gather data from multiple sources (subject matter experts, HR thought leaders, CEOs, CXOs, etc.,) to develop content

- Monitor current happenings/events in the HR field and create engaging content related to the industry

- Analyze existing and potential content, focusing on reuse and single-sourcing opportunities

- Learn to do a deep dive into content analytics to gain insights on conversion and opportunities for improvement

- Implement process changes to drive operational excellence

Requirements:

- Experience is but a guideline and a barometer for your maturity. 5+ years of experience in content writing and marketing, preferably in a B2B Software company.

- Idea Engine - Self-driven person who can come up with interesting/curious topics, discussions, ideas for write-ups.

- Ruthless Executioner - Prior experience in creating high-quality content across multiple formats is mandatory

- Hooked to HR - Running a personal profile/blog/publication related to the HR niche is a plus. If not, you should be able to quickly learn about the HR tech space and understand the key trends to develop content accordingly

- Learner Forever - You should have a strong desire to master new-age digital marketing and explore strategies that can help in making the product reach its potential customers

- Expert Already - Knowledge of storyboarding, video tutorials are preferable

- Results Driver - A positive mindset to discuss the ideas with our team/company and create great outcomes collaboratively (one person can't do it all - we know!)

- Everyone pulls their weight++. The ability to work independently or as an active member of a team is absolute essential. Implement process changes to drive operational excellence

What we promise:

- A great working environment (not problem-free of course)

- Creative freedom (as long as it doesn't make us look bad!)

- A dedicated team to work with (unless we made bad hires)

- An awesome product already loved by 1000s of companies (uncompromisingly)

- A kick-ass sales team

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.