Urgent Hiring for Content Marketing Profile as Head Content Marketing in Top Company at Mumbai Location. Minimum Exp: 13 + CTC - Negotiable Job location: BKC, Mumbai Designation: Head - Content Marketing - Broad objective of the role: Company is on a journey to become a true digital infrastructure enabler in the market with the extensive portfolio of services across connectivity, collaboration, cloud, security and mobility. - This is a critical role in the transformation of Company in its goal to become best in class in terms of - marketing return on investment. The role will have to drive the customer journeys through marketing, multi segment marketing campaigns and customer engagement globally, driving direct pipeline growth and underpinning the market thought leadership and brand building efforts. - Within the Marketing team, a new function of Content Marketing is being created which will bring together the various current functions of content creation, digital properties and digital media planning. Content both in terms of what it is and in terms of how it is served to the target customers is becoming more and more important for B2B organizations. In Company hence there are very specific targets and goals that are being created with content and digital at the core. This role will play a very significant role across demand generation, accelerating pipeline and thought leadership for Company. This role would be working in a global capacity to drive innovative, creative, and disruptive content creation and campaigns to targeted customer groups. This role's remit will include driving all the social, web and digital properties of the company and the digital performance of all campaigns. This role will manage performance through both internal creative services and with external agencies. OPERATING NETWORK Key External : Agencies, Vendors/Partners - Key Internal : Marketing, Internal functions which have dependencies and interface with the digital properties like HR, Finance, Sales, etc., Corporate Communications SIZE AND SCOPE OF ROLE - Financial : Annual Marketing Budget directly managed: $3 mn; co managed with other marketing teams : $ 6 mn - Sourced Demand and Accelerating Pipeline targets as per annual operating plan ROLE HOLDER REQUIREMENTS - Minimum qualification & experience : Relevant university degree with 15+ years of experience in marketing, advertising and technology, Other knowledge/skills Leadership Skills, Market strategist, Communication skills, Influencing skills KEY RESPONSIBILITIES AREAS OF RESPONSIBILITY (Key Activities) 1 Strategic Planning Planning of integrated marketing strategy, content strategy, team roles and processes, integration with the organizational goals on market awareness and consideration PERFORMANCE METRICS: - Setting and meeting annual objectives (planned vs. actual) - Feedback from GMC and Head of Marketing 2 Content Creation and Planning - Manage the content creation engine from brief to delivery through optimal use of inhouse resources and external agencies - Lead the creation, refresh and rollout of GTM / core thought leadership themes for the year - Own creation of campaigns around key themes and on priority services/portfolios for regional teams to localize and execute - Support rollout of campaigns for the regional marketing teams via email, social, owned and paid web mediums. - Measure, report and optimize communications and channel performance PERFORMANCE METRICS: - Asset creation - quality, cost, effectiveness - Timely approval of plan/framework and implementation 3 Digital Properties - Own and manage digital properties and support requests from all marketing sub-functions and other teams in the organizations using social and web channels - Working with corporate communications and other marketing teams, build plans to ensure that the Company corporate and business messages are created and delivered PERFORMANCE METRICS: - Website, social channels performance - Organic demand generation through inhouse digital properties - Increase PPR (boost cross sell / up sell opportunities) to existing customers - Customer Advocacy 4 Media planning and performance management Own, plan and drive efficiencies across all types of media spend in the marketing organization through scale and specialized skills Plan and implement paid digital media engagement strategies across our core GTMs, ensuring collaboration with product and regional marketing as well as with the internal digital properties. Responsible for the media planning on all account-based marketing campaigns across principally digital channels, so will include email, display, SEM, SEO and web PERFORMANCE METRICS: - Paid channels performance - Organic demand generation through external digital properties - Increase PPR (boost cross sell / up sell opportunities) to existing customers through targeting - Customer Advocacy 5 Team Development Conduct goal setting, coaching conversations and performance review for the team; drive team's capability and skill development, regularly review team structure and assess talent requirements; participate in the recruitment and selection process of team members, engagement and reward initiatives; coach and mentor team members as required and ensure resolution of any people related issues. PERFORMANCE METRICS: - Team engagement - % attrition - Manpower cost and productivity - Training & Development.

Mumbai

Head - Content Marketing - Advertising Firm 

Head - Content Marketing - Advertising Firm  ,Job Description for Head - Content Marketing - Advertising Firm  in Firstcalli HResource Pvt Ltd in  Mumbai for (13-23) years of experience. Apply Now!

Job Description for Head - Content Marketing - Advertising Firm  in Firstcalli HResource Pvt Ltd in  Mumbai for (13-23) years of experience. Apply Now!