Head - Consumer Insights & Measurement - FMCG

The role will ensure relevant business metrics, which will be regularly tracked and reported to concerned stakeholders. Provide Consumer and influencer insights to grow the market share in specific segments.

Client Details

- Our Client is a market leader

- The aim is to revamp the entire brand and with this focus they are looking to hire a Head of Insights and Measurement

Description

Some of the job responsibilities will include:

- Acting as the consumer advocate in all business decisions, by connecting insights with broader business projects

- Responsible to tie insights together and build a compelling story, linked to business objectives

- Making recommendations to influence marketing decisions, understand consumer profiles and drive brand strategies across the portfolio of products

- Ensuring relevant business metrics, which will be regularly tracked and reported to concerned stakeholders

- Providing Consumer and influencer insights to grow the market share in specific segments

- Research not just field but also study the retail audit data to assess market share performance and provide tactical guidance to build shopper strategies nuanced to market landscapes

Profile

A successful candidate comes with:

- 15+ years of experience in consumer insights with experience in managing projects and launching new products in the market

- Having strong leadership skills - ability to work with cross functional teams and an eye for detail

- Ability to develop strategies and measurable implications with strong analytical skills

- Someone who Champions analytics and Mission happiness measurements

- MBA Finance from a reputed institute is preferable / Charted Accountant

Job Offer

- An experience of working with the market leader

- Great job and opportunity for a great career growth

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Deepti Kesharwani -

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