Head - Consumer Insights - FMCG   - Identify Market & Micro Trends and Innovation Metrics as well as monitoring & feedback for Competitive Innovations in market, including reviews of key competitor launches.  - Lead qualitative and quantitative analysis of technology, market trends and competitive landscape to highlight improvements, growth opportunities and new markets.  - Develop an Advanced Analytics shared service Capability Roadmap in partnership with other Insights & Analytics COEs leads, sponsors, addressing & incorporating other sub-functions needs for data & analytics.  - Excellence in consumer insights, analytics, segmentation and market research in the backdrop of understanding business and company objectives,   - Best practice consumer insights activities and that projects supporting business decisions are based on consumer objectives.   - Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.   - Discussion with the product and marketing functions the market/consumer research projects and develop the consumer market research plan.   - Design and conducting of all primary consumer research/insights for specific business Brands.   - Pro-actively provides market and customer insights to support marketing team with recommendations based on primary and secondary market research studies.   - Go-to-market and other projects with a focus on scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.   - Consumer & Market Insight and Data Analytics focusing on making efficient use of insights in identifying long-term opportunities and short-term wins, strategic planning, product innovation, communication strategy, brand mix development and deployment. Discovering insights by analyzing multiple data sources.  EDUCATION & QUALIFICATIONS  MBA/ PGDM from Premier Institute minimum of 10 years of experience in consumer insights, market and consumer research and business intelligence from FMCG organizations. Prior experience in research agencies would be a definite plus. Clear, proven expertise at data, an analytical mind and an ability to present data in a concise manner are essential.

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Head - Consumer Insights/Market Research - FMCG - IIM/XLRI/FMS/MDI 

Head - Consumer Insights/Market Research - FMCG - IIM/XLRI/FMS/MDI  ,Job Description for Head - Consumer Insights/Market Research - FMCG - IIM/XLRI/FMS/MDI  in ACH Management Consultant Pvt Ltd in  Others for (10-16) years of experience. Apply Now!

Job Description for Head - Consumer Insights/Market Research - FMCG - IIM/XLRI/FMS/MDI  in ACH Management Consultant Pvt Ltd in  Others for (10-16) years of experience. Apply Now!