jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
27/03 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:3782 Applications:354 Rec. Actions:Recruiter Actions:14

Head - Consumer Insights - FMCG (10-15 yrs)

Mumbai Job Code: 812745

Position - Head Consumer Insights

Company - A leading FMCG company

Location - Mumbai

Deliverable : 


- An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)

- Significant experience in Customized Quant research (Proposition/Mix development)

- Mastery of Tracks (Equity / Purchase / Offtake)

- Should have sound knowledge of standard research processes & practices in India - Sound knowledge of statistics

Key responsibilities : 

A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,

B. Mix validation & Optimization

C. Pricing & Post-launch assessments

D. Own process from brief to insight delivery including brief refinement & issues

E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

F. Own Input & Output quality including stakeholder presentation

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.