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16/06 Ajay
Research Associate & IT Executive at ACH Management Consultant Pvt Ltd

Views:5004 Applications:583 Rec. Actions:Recruiter Actions:43

Head - Consumer Insights - FMCG (10-15 yrs)

Mumbai Job Code: 1111912

Position - Head Consumer Insights

Company - A leading FMCG company

Location - Mumbai

Deliverable : 

- An in-depth understanding of various quantitative research tools, techniques & processes ( FMCG)

- Significant experience in Customized Quant research (Proposition/Mix development)

- Mastery of Tracks (Equity / Purchase / Offtake)

- Should have sound knowledge of standard research processes & practices in India - Sound knowledge of statistics

Key responsibilities : 

A. Customized insights on all the live/in-market brands - e.g. product & concept development, communication development,

B. Mix validation & Optimization

C. Pricing & Post-launch assessments

D. Own process from brief to insight delivery including brief refinement & issues

E. Potential tools for evaluating agency's appreciation of brief, signing off the agency selection (design, cost, timelines)

F. Own Input & Output quality including stakeholder presentation

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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