Senior Client Relationship Manager at Delling Consultants Pvt. Ltd.
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Head - Consumer Insights - Consumer Care/Healthcare Care Division - FMCG (12-15 yrs)
Organization: A large Indian FMCG Major.
Role: Head-Consumer Insights
Reports to: Directors
- Exposure to multiple categories including FMCG, Food & Beverage etc.
- Looking at accomplished research and insights professional to help build market penetration for Consumer Care Division & Healthcare Care Division through execution of projects that provide systematic development of deep, actionable consumer insights and supporting the brand team to convert them into the business-building initiative.
The incumbent would be responsible for: -
- Improving our businesses understanding of Consumer Insights and translating that into action that provides better solutions for customers
- Execute Projects in selected businesses to execute and embed Customer Insight initiatives to improve share, realization, brand equity & customer recommendation
- Deep dive into consumers/ customers behaviors and decision making to identify insights through which we can increase their preference for our brands through market research & business insight.
- Recruit and guide best-in-class partners/ research agencies to support process
- Develop processes of routinely gathering and analyzing customer data from different sources to be able to gain insights on a continuous basis, and documenting the same
- Hands-on understanding and expertise in product testing, concept testing, pricing studies, category understanding studies, usage & purchase behavior, volume forecasting etc.
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