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Assistant Manager at Human Tree India
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Head - Channel Marketing - Broadcasting Firm (8-15 yrs)
There is an opening with a leading broadcasting company for the channel marketing head.
Brief Job Responsibilities :
- Responsible for ATL, BTL and New Media marketing for the channel
- Interact with creative agency for ideating & creation of the channel communication as per the brief shared by the Product / Editorial / Programming team
- Ideate & Create media plans by working together with the media agency
- Liaise with the internal teams for seamless flow of information on activities
- Sales, client servicing, promos, editorial, distribution, research, digital
- Create promo plans and break strategy
- Interact with the PR team for internal and external communication on the channel activities and properties
- Creative briefs for promos on channel properties (TBC) and external communication through traditional media for consumer/trade
- Spearhead the trade marketing initiatives for the channel along with the central Trade Marketing team
- Handle digital marketing initiatives for the channel
- Participate in and initiate various research projects for understanding brand and product
a) Brand perception study
b) Viewership analysis
c) Consumer Habit and Attitude study
- Ideating & Creation of merchandise/corporate gifts in accordance with the product positioning/philosophy
- Strike barters/tie-ups with other brands/media vehicles
- Responsible for internal reports, agreements with vendors/agencies, paperwork and documentation
- Managing and guiding a team of junior producer's in developing and delivering programming plans as per the requirement of the channel and timelines and within the budget.
Divya Agarwal
Human Tree
9699580007
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