Head - Campaign & Visibility - Retail

Head - Campaign & Visibility ( Retail Consumer Experience )

This position is responsible creating experience, visibility of brand and product Communication at Retail.

Retail Marketing and Planning:

- Bring Retail campaign & Product launch to action at Retail and create awareness/demand for the same.

- Cascade Campaign and installation guides to key stakeholders to drive efficient & effective campaign roll out.

- Track Campaign PERT, escalate, update, notify - Lead the campaign from the beginning to closure.

- Measure effectiveness of campaigns through Retail audit and mystery audit.

Enhancing Retail Shopper Journey :

- Map the shopper journey and plan the retail grid for new launches & product lifecycle interventions.

- Set new benchmarks, use customer, shopper research to identify key areas for innovative disruptions

- Creation & Deployment of Fixtures and Other Hard POSM elements to increase consumer experience

- Planograming to Display Products in most effective way.

Digital Marketing and Visibility :

- Drive Digital Marketing initiatives - Social media marketing, Google Ads, Google My Business (GMB) etc.

- Deployment and maintenance of Glow Sign Board (GSBs), Fixtures and retail elements

- Enhance Share of visibility through In-shop Branding, Soft POSMs and other mediums of communication.

GTM and Budget Planning :

- Making of GTM plan and Bringing it to action

- Budget planning for retail marketing and Product briefs Retail Innovation and Experience Enhancement

- Use technology at retail to increase efficiency and effectiveness

- Continuous Innovate -Retail elements/ props/ sales story

Budgeting and Vendor Management :

- Budget planning for campaign basis GTM and Product briefs

- Manage Vendors and Agency for executing campaigns.

KEY RESULT AREAS :

- Map Shoppers Journey and Enhance Consumer Experience

- Campaign Planning and Management

- Drive Visibility at Retail

- GTM and Budget Planning

- Digital Marketing

- Vendor & Agency

- Maintenance of Retail Assets.

Desired Profile & EXPERIENCE:

- MBA Degree from recognized institution

- 12-15 Years' experience in Sales, Marketing and Retail space.

- FMCG | Telecom | Retail | Digital Marketing

- Stakeholder alignment and management

- Debriefing, follow up and solution-oriented approach Business understanding, Impact analysis, Creative, Ideation, Innovative mindset