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Lead at ABC Consultants
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Head - Campaign Management & Digital Marketing - BFS (15-20 yrs)
Head Campaign Management & Digital Marketing based out of Delhi
We at ABC Consultants are looking for a SVP Marketing Analytics for one of the Banks based out of Delhi
1. Client Lifecycle Management - Lead the digital BTL engagement strategy and initiatives using Digital Martech platforms to engage clients across their lifecycle from acquisition, activation, deepening to retention
2. P&L Management - Own the P&L for the campaign management unit
3. Revenue - Devise the strategies to deliver target contribution to revenue - Support the business units to deliver their revenue objectives by generating digital unassisted sales as well as through generation of client leads for acquiring and activating new clients as well as increasing usage and product holding in existing clients
4. Build, leverage & enhance martech capabilities to deliver personalised and contextual campaigns to meet the above objectives using push channels
5. Lead a team of Program Managers to engage with senior stakeholders across multiple client segments / products and digital channels
6. Work closely with the Analytics team to identify segments-microsegments using customer insights and propensity modelling
7. Own and optimise the client contact policy to ensure the right balance between business/campaign objectives and client engagement. Ensure that all initiatives & communication are compliant with regulation
- The candidate must have at least 15+ years of relevant experience in digital marketing, campaign management, marketing analytics.
- Candidates interested can get in touch with the undersigned for further discussion, please apply with resumes
- Please note that no profile will be mailed to our client without having a prior discussion with the candidate.
Shalu Gulliani
Head - FS
ABC Consultants Pvt Ltd
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