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Engagement Manager at Rekrut India
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Head - Campaign Management & Analytics - FinTech (10-12 yrs)
- Head Campaign Management & Analytic will lead the campaigns department in Marketing & Corporate Communication team to plan, strategies, execute and drive the campaigns for B2C customer acquisitions.
- Plan & Strategize the marketing campaigns to achieve the business objectives (Retention, New Acquisition, Contextual Communication, Frequency of communications).
- Conceptualize and designed the marketing campaigns to drive spends, growth and digital acquisition of B2C customers.
- Implementation of multi-channel campaigns by leveraging email marketing, mobile marketing (Notifications/SMS) and social media (Facebook/Instagram/Google ads).
- Skilled at turning consumer insights and analytics into action to generate value for customers.
- Liaison between marketing and technology, responsible for understanding/solving data issues, translating business requirements into technical specifications.
- Working with Analytics team took complete responsibility of Reporting and Monitoring Marketing KBMs.
- To help the Channel Owners with Realtime Reports and Projections and allowing them to take informed decisions.
- Conceptualised and Created a Linear Programming Model for creation of optimum CRM
Marketing tools Knowledge & Skills:
- ZOHO Campaign
- Clever Tap
- Mailchimp Tracking Platforms
- Affiliate Marketing/ Mobile Marketing Growth Hacking
- Web Analytics (Google Analytics)
- Mobile App Installs & Engagement Real-time Dashboard, Attribution Models & Visualization Tools
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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