Head - Campaign Management & Analytics - BFS

- Plan & Strategize the marketing campaigns to achieve the business objectives (Retention, New Acquisition, Contextual Communication, and Frequency of communications).

- Conceptualize and designed the marketing campaigns to drive spends, growth and digital acquisition of B2C customers.

- Implementation of multi-channel campaigns by leveraging email marketing, mobile marketing (Notifications/SMS) and social media (Facebook/Instagram/Google ads).

- Skilled at turning consumer insights and analytics into action to generate value for customers.

- Liaison between marketing and technology, responsible for understanding/solving data issues, translating business requirements into technical specifications.

- Working with Analytics team took complete responsibility of Reporting and Monitoring Marketing KBMs.

- To help the Channel Owners with Real-time Reports and Projections and allowing them to take informed decisions.

- Conceptualized and Created a Linear Programming Model for creation of optimum CRM Calendar for the week and Budget Allocation for Social Prospecting Channel.

- Responsible for creation of Easy to Understand Dashboards using Adobe Analytics and Report Builder for the Stakeholders.

- Responsible for creation of Monthly and Day wise Traffic Targets and Traffic Panning for all the Digital Channels and Categories.

- Act Single Point of Contact for all the Ad hoc Data Analysis and Data Requests related to Adobe Analytics and Marketing Matrices.

- Conceptualized and modeled a Segmentation Process for the users to be targeted by CRM Channels to convert Recent Buyers into Frequent Buyers.

- Managed projects such as automation of Daily MIS reports on Data Studio, Tableau and track industry and competition data via Data analysis.

Marketing tools Knowledge & Skills:

- ZOHO Campaign

- Clever Tap

- Mailchimp Tracking Platforms

- Affiliate Marketing/Mobile Marketing Growth Hacking

- Web Analytics (Google Analytics)

- Mobile App Installs & Engagement Real-time Dashboard, Attribution Models & Visualization Tools