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Managing Partner at Dimensions HRD Consultants
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Head - Business Intelligence Solutions - Campaign Management Team - Bank (12-18 yrs)
Position based with a large Private Bank in Gurgaon.
Job Role
The Campaign Management Team is strategically placed within the Retail Bank's structure
Responsibilities
- Design, deploy & track campaigns performance basis client life-cycle in close conjunction with stakeholders.
- Effective/efficient segment-based targeting as per defined framework and process.
- Delivery efficient and effective campaigns to drive business growth and improve customers experiences
- Work with other analytics teams to design, develop, and implement machine learning and develop dynamic visualization tools aiming to provide actionable insights for better business decisioning and management
- Work with other business teams and stakeholders to better understand customers behavior and help to create go to market strategies leveraging ad-hoc analytics
- Ensure all campaign executed complying regulation and internal guidance
- Close engagement with key Stakeholders Channel & Product teams, Marketing, IT, Operations, Solutions Delivery teams to deliver end-to-end campaign planning & execution. Increase client wallet share & revenue/customer
- Design segmentation and align campaign across customer and product life stage through customer channel of preference
- Effective governance on the campaign and leads management enabled through regular governance forum and business performance reviews
Education Requirement :
- Post Graduation or MBA - Marketing, Finance (Full-time), B.E.
- Engineering, Masters/Bachelors in any quantitative discipline (Business/Statistics/Mathematics etc.) with strong quantitative skills
- Experience on end to end Campaigns journey - Planning, Design, Development, Deployment, Pre/Post Campaign Analysis
- Exposure to BI solutioning, knowledge of relevant tools in BI space, and clarity around evolving trends in BI/Visualization space
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