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17/09 Nitachi Kedia
Delivery Head at Talentiser

Views:2891 Applications:219 Rec. Actions:Recruiter Actions:5

Head - BTL Marketing - Media Agency (8-11 yrs)

Delhi NCR Job Code: 744092

BTL Marketing Head- Media Agency

Job Description :-

- Responsible for all the marketing activities of the company. Implement Organic Marketing and coordinate for marketing campaigns.

Key Responsibilities :

- Managing all marketing activities for the company and activities within the marketing department.

- Build and manage a rich content that attracts a qualified audience for our services & products (including blog posts, whitepapers, flyers, emailers, ebooks, reports, webinars, infographics, etc. should be hands-on with PPT, Excel).

- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- Content Management in digital & social media. Managing events and maintain strategic relationships with key industry players in line with the company's objectives.

- Setting up and management of CRM & ERM within the company.

- Create and manage all types of Marketing Campaigns, analyze their ROI, re-target on the basis of same. Prepare marketing and sales data, MIS & report preparation.

- Connect with influential media outlets, journalists, third party companies to place stories about company news and other initiatives like corporate tie-up, discounts empanelment etc.

- Set up, manage, monitor and execute event planning, paid campaigns/marketing, content development, including working with vendors, event coordinators, and design teams for on-site collateral with help of analytical tools, Google reports & other analysis.

- Manage various campaigns including email campaigns, template designs, calls-to-action, and content used in our email sends.

- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

- Build and manage with the help of shareable content, company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.

- Ready to travel for the campaigns, conferences, client acquisitions etc., (large possibilities to travel overseas in future)

Desired Skillset :

- MBA from a reputed institute shall be preferred

- 8+ years of past experience in marketing will be preferred.

Women-friendly workplace:

Maternity and Paternity Benefits

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