Head - Digital Marketing - Hospital

Job Description :

- Brand Awareness; Footfalls

- Formulate the brand launch plan for the new brand / business and formulate the marketing strategy for existing, new centres and new businesses.

- Compile customer insights, market research and trends to identify business opportunities and threats.

- Drive brand strategy, identify creation.

- Prepare detailed brand and centre launch plans- channel split, communication plan, channel activation etc.

- Create marketing campaign plan, budget and monitor marketing RoI sharply.

- Lead hiring & working with third party agencies required for branding, creative / collaterals, ATL and BTL activities, media planning and execution etc.

- Drive planning and execution of marketing plan across all channels - ATL + BTL + PR + B2B Engagement.