Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
21/05 Sarmistha Ghosh
CEO at Mizizi Management System Pvt. Ltd.

Views:1591 Applications:257 Rec. Actions:Recruiter Actions:103

Head - Branding - Manufacturing (10-16 yrs)

Kolkata Job Code: 1099081

We are looking for a position of Branding Head for one of our clients, who are into Manufacturing industry.

The Branding Head would work directly with the director with an end-to-end ownership of all branding initiatives across multiple product categories like TMT, structural steel, etc.

Qualification: MBA/PGDM

Roles and Responsibility:

- End-to-end ownership of the entire brand strategy including creation and implementation of all initiatives.

- Developing ATL strategy for branding & promotions by exploring conventional and non- conventional media channels.

- Driving media planning and buying

- Managing creative agencies for the development, execution, and on-going evaluation of all creatives, media content, promotions, research etc.

- Managing and tracking all BTL initiatives.

- Manage all PR initiatives and corporate communication

- Creating of launch strategy of new products.

An ideal candidate would have:

- Experience with a high-visibility brand from FMCG/FMCD/Paints/ Building Products industries

- Exposure to Market Trend Analysis, Brand Research, Competitor Tracking & Analysis

- Experience in managing celebrity brand ambassadors

- Strong understanding of rural go to market strategies

- Experience in managing large influencer and consumer initiatives

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.