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21/05 Sarmistha Ghosh
CEO at Mizizi Management System Pvt. Ltd.

Views:1372 Applications:220 Rec. Actions:Recruiter Actions:76

Head - Branding - Manufacturing (10-16 yrs)

Kolkata Job Code: 1099081

We are looking for a position of Branding Head for one of our clients, who are into Manufacturing industry.

The Branding Head would work directly with the director with an end-to-end ownership of all branding initiatives across multiple product categories like TMT, structural steel, etc.

Qualification: MBA/PGDM

Roles and Responsibility:

- End-to-end ownership of the entire brand strategy including creation and implementation of all initiatives.

- Developing ATL strategy for branding & promotions by exploring conventional and non- conventional media channels.

- Driving media planning and buying

- Managing creative agencies for the development, execution, and on-going evaluation of all creatives, media content, promotions, research etc.

- Managing and tracking all BTL initiatives.

- Manage all PR initiatives and corporate communication

- Creating of launch strategy of new products.

An ideal candidate would have:

- Experience with a high-visibility brand from FMCG/FMCD/Paints/ Building Products industries

- Exposure to Market Trend Analysis, Brand Research, Competitor Tracking & Analysis

- Experience in managing celebrity brand ambassadors

- Strong understanding of rural go to market strategies

- Experience in managing large influencer and consumer initiatives

Women-friendly workplace:

Maternity and Paternity Benefits

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