CEO at Mizizi Management System Pvt. Ltd.
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Head - Branding - Manufacturing (10-16 yrs)
We are looking for a position of Branding Head for one of our clients, who are into Manufacturing industry.
The Branding Head would work directly with the director with an end-to-end ownership of all branding initiatives across multiple product categories like TMT, structural steel, etc.
Roles and Responsibility:
- End-to-end ownership of the entire brand strategy including creation and implementation of all initiatives.
- Developing ATL strategy for branding & promotions by exploring conventional and non- conventional media channels.
- Driving media planning and buying
- Managing creative agencies for the development, execution, and on-going evaluation of all creatives, media content, promotions, research etc.
- Managing and tracking all BTL initiatives.
- Manage all PR initiatives and corporate communication
- Creating of launch strategy of new products.
An ideal candidate would have:
- Experience with a high-visibility brand from FMCG/FMCD/Paints/ Building Products industries
- Exposure to Market Trend Analysis, Brand Research, Competitor Tracking & Analysis
- Experience in managing celebrity brand ambassadors
- Strong understanding of rural go to market strategies
- Experience in managing large influencer and consumer initiatives