Job Description : - Defining and managing a comprehensive gotomarket strategy and plan that included positioning, launch strategy, public relations, sales support and partner material. - Identifying gap/ opportunity for new product development; working closely with R&D, QA & production team; conducting competitor's product study/ benchmarking and packaging brief to design agency for package designing. - Developing Marketing budget for the financial year based on the AOP for respective categories. - Working with PR Agency on the PR Conferences, Launch events, scheduling interviews with media. - Participating in Consumer, B2B & FSD exhibitions. - Coordinating with Sales Team to capitalize on the instore events at the retailers; tracking budgets & timelines and ensuring budgets are allocated to correct PNLs. - Conducting time to time Market Research for the New Product Development process and trying to secure a competitive advantage on other brands - Collaborating with sales team to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions. - Coordinating with the Design Agency & Vendors for creative & collaterals. - Identifying new & innovative media mix to communicate the message in the most effective. - Communication plan for entering new markets. - Strategically involved in defining the core positioning & proposition of the company. - Developing brand architecture for the entire range of products

Mumbai

Head - Branding - FMCG 

Head - Branding - FMCG  ,Job Description for Head - Branding - FMCG  in Menschen Consulting in  Mumbai for (10-15) years of experience. Apply Now!

Job Description for Head - Branding - FMCG  in Menschen Consulting in  Mumbai for (10-15) years of experience. Apply Now!