Head - Branding/Design & Management - eCommerce

Our client is looking to build a marketing team to bring about disruption in an otherwise traditional industry. As the Brand head, you will be accountable for

- Being an industry influencer- Defining the value proposition, developing the brand plan, ensuring creative consistency

- Growing the market share of the company- Defining key growth segments, monitoring brand promotions, building brand awareness, the roadmap for retail expansion

- Developing a Brand communication strategy - developing a communication strategy for all BUs, evaluating channel effectiveness, plan and drive research

- Identifying and developing Jey segments for growth & designing effective GTM strategies

Ideal candidate :

- Extensive brand development experience

- Has worked in disruptive environments

- Can create demand in newer patches