Head - Brand - NBFC

Looking for Head Brand for a NBFC based in Mumbai.

Job Description :

- Lead the thinking on overall strategy, customer insighting, brand planning and budget management across the various geographies

- Develop annual and product specific brand promotion plans for various media

- Define and direct marketing programs for demand creation & lead generation

- Strategize and execute content development for the brand to build social presence and drive innovation to break the clutter & monotony in the category

- Develop the data-driven marketing infrastructure

- Plan and manage the execution of BTL activities through local leads in the regions - to get maximum ROI of marketing spends

- Develop & manage relationships with creative and media agencies

- Years of experience : 8+ years

- Mandatory Qualification : Full time MBA/PGDM from a premier Bschool

- Mandatory experience in marketing & leading brands