Head - Brand Marketing - Textile

Objectives : Creation & execution of a Brand Marketing Plan ensuring all aspects of the product, creative, communications and marketing activities are aligned to deliver increased brand awareness and drive brand traffic.

The key tasks includes :

- Co-ordinating between the Product, Marketing & Creative teams to ensure that creative assets are delivered on time for website/Apps and marketing collateral.

- Delivering the most effective shop front for both the Web and Apps to optimize sales and brand impact

- Take responsibility for the creation of promotional banners and all customer communications editorial ( newsletters, push notifications etc)

- Take responsibility for all social media activities

- Be responsible for the compilation of the annual Brand Plan within the marketing plan

- Be responsible for the development and growth of brand related traffic through both digital and traditional media such as TV, OOH, print and radio

- Analyse and input into all brand creatives, messaging and ensure overall effectiveness, highlighting areas requiring corrective action with relevance and effectiveness as the core objective.

- Guiding brand message that results in increased sales, brand loyalty and improving market share on all communications, taking complete responsibility to deliver brand traffic based on company targets

- Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

Designation : Head of Brand Marketing & Social Media

- Mandatory Skills & Competency: Brand and product marketing skills with a strong eye for fashion

- Excellent communication, presentation and campaign co-ordination

- Strong planning and budget management

- Analytical ability,

- Digitally savvy

The Successful Applicant :

- Must demonstrate outstanding marketing communication and media skills.

- Mandatory Industry experience: Fashion & Lifestyle or Cosmetics