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21/04 HR
Lead at Hipos Consulting

Views:1515 Applications:325 Rec. Actions:Recruiter Actions:5

Head - Brand & Marketing - Media/Advertising (15-18 yrs)

Mumbai Job Code: 1083569

HEAD OF BRAND & MARKETING


The desired candidate should be an experienced marketing & brand specialist - preferably from the technology, media & entertainment space with both B2B and B2C exposure. The principal goal for the position will be to create a brand visibility that evokes trust, stickiness, aspiration, and a value for the entire spectrum of the stakeholders. Being skilled in digital branding marketing approaches, will be the highlight for the position, along with being adept at traditional/offline approaches, such as print. This is a senior management role reporting to the MD & CEO.

KEY RESPONSIBILITIES :

- To develop a strategy framework, clearly defining the measurable goals, that can be reviewed at annual and quarterly levels.

- To create and execute advertising that is in support of the business's and sales team's initiatives through media planning, creative development, metrics, market research, and vendor management.

- Creating all forms of marketing


- Interactive marketing, social media marketing, direct marketing campaigns, advertising, sales collateral, press releases, and executive presentations.

- Effectively collaborate with the decision makers to expedite the execution of the plans.

- Work with franchisees and partners to ensure effective local to hyperlocal brand building.

- Monitors the competitive activity in the market as well as conducting gap analyses which will avail the business a competitive advantage. Also integrates PR processes in brand marketing campaigns that ensures maximization of ROI.

- Overall responsibility of all creative output across the country.

REQUIREMENTS AND QUALIFICATIONS :

- A Master's Degree in Marketing or Business Administration with a minimum of 15 years of work experience in a similar capacity; preferably at a technology, media or entertainment company.

- A work experience in a similar business vertical, as the company is involved in, will be preferred, though not a requirement. Although, a bouquet of success stories needs to be demonstrated in terms of building momentum for a brand's awareness, consumer acquisition and delivering sustainable improvements in marketing campaigns' ROI.

- Being skilled in digital branding marketing approaches will be the highlight along with traditional/offline approaches such as print.

- A strong research & customer orientation coupled with analytical and negotiation skills.

- Excellent verbal, written and presentation skills will be mandatory.

- Strong grasping power to understand the business and its requirement.

- A good team leader with prior experience in building & managing a team.

- The position is based in Mumbai but may entail frequent travel. Candidates, who believe they meet the stringent criteria, may apply

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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