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Talent Acquisition Specialist at Sutra Services Pvt. Ltd
Views:1081 Applications:370 Rec. Actions:Recruiter Actions:231
Head - Brand Marketing - Internet/eCommerce (4-8 yrs)
Roles and Responsibilities :
- Define customer perception for the brand.
- Ensure consistent messaging across multiple channels owned, co-owned or rented
- Create the core brand thought along with key stakeholders to position as a category leader.
- Responsible to keep the website communication in tune with the positioning.
- Create thought leadership campaigns and content to build a strong b2b brand.
- Work closely with the designers and developers to roll out webpages and campaigns
- Responsible for masterstroke content and videos to enhance the brand presence and brand salience
- Collaborate and work closely with Product marketing, demand generation and inbound team members
- Responsible for designing and developing all marketing collaterals for online and offline properties
- Ensure all marketing communications are in line with the business & brand guidelines
- Experiment / run A/B tests to measure the impact and relevance of the communication.
- Improve conversion % on the website by optimizing at the page level
- Measure and report the success of the brand campaigns supported by relevant metrics
So, who is a good fit for the role :
- Someone who is an expert in converting product insights into customer copy
- She/he should have managed brand and marketing communication for at least 5 years
- Experience working for B2B product would be an advantage
- The person has worked for agencies as well as clients
- Unmatched enthusiasm to keep up with the pace of the business and the team.
Interested candidates can call or Whats app on 9222214186
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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