Head - Brand Marketing - FMCG/Online

Job Description

- You will be the One go-to person for "everything" Revenue & Growth. Responsible for building the team, processes & programs that enable growth.

- Owns the overall revenue of the organization. Manage P&L, Discounts & Marketing budgets efficiently.

- Completely own User Acquisition, Conversion & Retention - Drive tech enabled growth for the company.

- Drive Digital & Offline marketing strategy. Completely own the performance marketing and assist in brand building.

- Work with the agency to drive SEO (website) mandates for growing the organic traffic.

- Influence online product changes on websites and apps that drive discovery, user engagement & revenue.

- Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.

- Continuously work with category, product & engineering teams to identify non-linear growth opportunities.

- Drive new campaigns / products / processes to build retail store awareness.

- Drive the Planning of Annual, Quarterly and Monthly revenue bottom-up against the top-down targets provided by senior management

- Build and groom a talented team of analysts and assistant managers who can support the growth of the business, while continuously automating the existing processes.

- Manage mid and low funnel at a daily, weekly and monthly level, identifying gaps & opportunities to drive the short-term revenue.

- Role reports to Chief Business Officer

Skills:

- Highly analytical and comfortable with solving complex problems. Should be strong on First principle thinking.

- Should be able to operate with strong rigour and detail orientation.

- Strong understanding of growth and marketing principles. Experience in Conversion funnels and performance marketing in previous roles is a must. Experience in driving revenue of the organization is a plus.

- Ability to build a case, prioritize and execute while rallying teams across to drive the org level goals.