Lead at CareerNet Consulting
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Head - Brand Marketing - Fintech - IIM/ISB/FMS/MDI (10-15 yrs)
MBA from Tier 1 College
Job Description :
- Lead the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction
- Brand development & strategy, digital marketing & transformation, innovation and brand building
- Building the Marketing Technology stack as well as leading Digital Transformation
- Formulate of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.
- Create thought leadership campaigns and content to build a strong brand.