Head - Brand Marketing - EdTech

Head Brand Marketing (Edtech)

Head Brand Marketing

Responsibilities :

As a Head Brand Marketing, build/create and grow the brand and its sub brands / products with well researched insights, data points and lead the brand marketing team to execute the strategy and plans

Brand & Product Marketing initiatives :

- Plan, own and develop detailed strategy for the brands & products within a category

- Plan, own and develop the 360 degree content strategy for the brands & products within a category

- Jointly own end to end technical marketing content with the product team

- Plan annual calendar & marketing mix for the brands & products within a category

- Maintain and manage relationship with a list of agencies and vendors responsible for influencers, content creators and marketing collaterals

New Product Development :

- Analyze data & insights to determine industry and consumer trends

- Research, study competition, supplier network, distribution network to provide inputs for GTM strategy

- Study and recommend the positioning of a product to garner targeted market share and maximize visibility

- Develop and create end to end technical product marketing content

- Make forecasts for product demand to ensure smooth inventory management

- Assist in budget development and revenue for category

Product & Brand Life Cycle Management :

- Pilot new products & brands, test and tweak to ensure successful launch

- Assist in devising long-term development strategies for brands & products by having the right product extensions

Product Mix Management :

- Minimize the effect of product cannibalization by ensuring sharp & precise STP management

- Manage flanker products to ensure traffic support to the right products

- Plan & engage audience with 'Freemium' range of products to create a strong interest in the category

Team will consist of Brand executive, Social media executive (organic), Graphic team members (3+1).