Head of Brand Marketing

Workdays: 5 days a week plus 2 alternate Saturdays (may have to work for extended hours/ 6 days a week, especially during peak-business period).

Company: This job is with a growing Ecommerce company having presence in India and Indonesia, and quickly expanding to other geographical locations.

Role Details:

We realize that our brand is among the most important assets we are building and this role would be the keeper of our brand.

This would include:

- Refine and maintain the brand ethos

- Enable meaningful and productive connections between our company and its wider community, i.e. users, innovative retail brands, influencers and service providers

- Build / mentor a marketing team centrally and across cities

- Ensure consistency of brand messaging across all user and merchant touch points

- Work with teams across the company including product, sales, city ops, social-media / content and customer/merchant support, HR to build frameworks that enable them to be on-brand all the time

- Work with city teams to enable their ATL and BTL campaigns

- Continuously find new efficient online and offline channels that allow propagation of the brand through data led decisions

- Be a part of the leadership team

Experience & Skills Required:

Experience:

- At least 10 years of working experience developing creative and innovative marketing strategies that heavily leverage offline and online mediums/channels in facilitating effective brand marketing programs and messages, preferably working in the position of a Head of Brand Marketing.

- Must also have had experience in demand generation marketing tactics and strategies in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, and so forth.

- A suitable candidate will have vast proven and successful experience managing a marketing team from the conceptualization of a strategy to its close.

- The candidate will also have proven and successful relationship building skills, having an ability to leverage partnerships across the business as well as externally.

- Analytical Skills: Analytical skills are imperative for this position and a candidate must, therefore, portray an ability to enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models. A candidate for this position will also show proficiency in CRM systems, databases, and marketing automation. 

- Superior Communication & Interpersonal Skills 

- Dynamic Leadership/People Skills

- Ability to work in an unstructured agile work environment 

- Excellent innovative, creative & strategic planning skills with successful track record of generating higher revenue through marketing efforts.

- Candidate must have dynamic personality, highly energetic and passionate towards work. 

- Go-getter and positive attitude

Prefer candidates from Ecommerce industry having relevant above mentioned experience. 

Reporting: To the CEO

Joining: Immediate/ 1 month

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