Head - Brand Marketing - Consumer Appliances - eCommerce

Company Profile: Lifelong Online launched in October 2015 is India's first and Online Only brand. We develop and market a portfolio of consumer appliances. Our aim is to take the homemaking experience online by being an innovative, affordable and a reliable brand for shoppers.

The venture was recently funded by a Tier A fund. https://www.vccircle.com/former-tiger-global-execs-vc-fund-bets-on-home-appliances-maker-lifelong-online.

Why should you apply :

- Be a part of the growth story of India's only e-commerce focused consumer durables brand. Lifelong has achieved market leadership position across multiple product categories in just 3 years and now plans to enter new verticals.

- Chance to work with a passionate core team: The core team are management consultants from Bain & Co., Avalon consulting and category leads from Amazon. There is huge passion to make a strong impact and create a unicorn based on single minded focus on customer experience and customer value creation.

- An opportunity to build a pan-India brand grounds up, a brand with a strong performance and growing customer recall.

- Revenue has grown 4X Y-o-Y and we are now looking for a fresh infusion of capable talent to manage exponential growth.

Company Website:- http://www.lifelongindiaonline.com/

Role:

- This role is unique and challenging. It involves developing an understanding of what makes the brand tick, why customers buy from us, why they come back and develop a positioning that can be amplified to current and potential customers.

- The Brand Manager will be the sole custodian and manage the brand identity, communication and all marketing campaigns.

- Trade marketing: creating visions and strategy for trade marketing and building brand - Lifelong-in general trade. Being responsible for executing all trade related marketing campaign including all ATL, BTL and digital activities as part of marketing plan

- You will be a key partner to the category teams that require creative resources on their projects (pages, email programs, paid ads, videos, event collateral, etc.). Strategy will always be tied to execution, you'll see projects through from brief to delivery.

- If you're a brand expert with a very strong creative bent, and enjoy being hands-on and driving outcomes, this job is for you!

- Innovation is key and you believe that. As a growing business, you are always on the lookout for newer avenues and channels to further the brand.

- Responsibilities will include (not limited to) strengthening the brand identity, positioning, content, media buying and overseeing all brand communication.

Must haves :

- Strong creative bent. Passion to build something grounds up.

- Experience managing marketing or brand projects. Willingness to adapt and learn fast. Take risks.

Nice to haves :

- Prior experience in building up a brand from scratch. Understanding of the Tier2/3 TG. e-commence experience.