06/11 Arjun Malhotra
Partner - Recruitment at Talent Pipeline

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Head - Brand Management - eCommerce (7-10 yrs)

Gurgaon/Gurugram Job Code: 862696

Job Description :

- Analyse and define customer segments, design personalised digital customer journey for acquisition, engagement and retention.

- Ensures that the brands equity is nurtured & nourished in keeping with strategic objectives.

- Assists in developing and executes the marketing & branding strategy to improve market share and reach.

- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.

- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.

- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.

- Strong brand communication skills, client interfacing and have presentation skills.

- Media planning & execution of ATL & BTL for brand awareness

- Create marketing plan for in-house content projects- blog, social media and digital and print magazine.

- Launch alliances with relevant brands with similar customer profile.

Job Specifications :

- Minimum 7-10 years of relevant experience.

- PG/ MBA from a reputed institute.

- Excellent communication skills.

- Strong problem solving, analytical, decision making and technical ability

- People management skills with ability to interact at all levels.

- Good computer knowledge & MS office skills.

Women-friendly workplace:

Maternity and Paternity Benefits

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