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12/07 Ghazala Khan
Consultant at allabouttalent

Views:411 Applications:137 Rec. Actions:Recruiter Actions:38

Head - Brand Management - B2B Marketplace/FMCG - IIT/NIT/BITS/IIM/ISB/MDI/FMS (4-9 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 1124435

KRA :

- Build an engaging brand narrative to build a strong global identity for the company

- Lead, develop and evolve a global brand and design strategy to strengthen our brand recognition in the market

- Collaborate closely with internal & external stakeholders to identify customer segments, to define messaging strategy & to design marketing campaigns & communication plans

- Evaluate current brand performance & drive increased brand awareness through marketing efforts such as website development, presence in trade shows, content curation/creation and sales & suppliers' collateral

- Monitor & analyse the competitive landscape to determine where our brand and products fit over time, where to target customers/buyers and how to have the greatest impact for our brand and business & tailor the branding based on such insights

- Ensure consistent brand messaging across all media & drive compliance with branding guidelines and communication standards.

Who are we looking for?

- Graduates/Post Graduates from IITs/IIMs/Other Tier 1 B-schools or Engineering colleges

- Folks with 4-10 years of professional experience in B2B Marketing at SaaS companies/B2B Start-ups (or) Brand Management at FMCG Companies. Preferred experience between 4-6 years.

- First principle thinkers with creativity, a strong business acumen, obsession with customer success & a proven ability to share insights that drive results and customer value

- Self-starter & quick learner who can adapt to evolving business needs, act promptly at

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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