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Principal Consultant - Non IT at Skyleaf Consultants
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Head - Brand Building - Cosmetic/Beauty (10-15 yrs)
Client is a leading Cosmetic brand in Mumbai
Looking for a senior person who will lead all the brands in Brand building including Go to Market strategies.
He/She will primarily be responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential.
He/She will lead a team of Brand Managers who will be responsible for individual brand and will report to the CEO
Responsibilities:
Strategy:
- Is the brand champion and expert while ensuring brand integrity in all respects
- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
- Translate brand elements into plans and go-to-market strategies
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.
- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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